Daily diet control for chronic disease expenditure, how does Zipongo save $6 for $1?

For chronic diseases such as “three highs” and diabetes, diet health has become an important part of chronic disease management. In San Francisco, USA, Zipongo, a digital health platform focused on nutrition and diet, uses biometrics to provide targeted Services such as chronic disease nutrition diet programs.

日常饮食控制慢病支出,Zipongo如何做到投入1美元节约6美元的?

Zipongo's financing over the years

In January 2018, Zipongo won $18 million in Series B financing, investing in investment institutions such as Seventure Partners, Mayfield Fund, and Zaffre Investmens.

Among Zipongo's investors, in addition to Mayfield Fund, a local digital investment specialist in California, Seventure Partners is Europe's leading leader in innovative finance and a global leader in venture capital for the microbiology sector. A leader in health investment will bring Zipngo expertise in global markets and financing.

In addition, Zaffre Investmens is the investment fund of the Blue Cross Blue Shield of Massachusetts, the premier health care provider in the United States.

On November 29, 2016, shortly after Zipongo completed its first round of Series B financing, the company acquired the startup San Francisco-based startup FillMyFork. Previously, FillMyFork developed a personal diet health app. Since its inception in March 2010, Zipongo has received nearly $5,000 in financing.

As an online digital platform for nutrition and health, what is the development history and business model of Zipongo? Why is it that the US health insurance giants are favored, and the arterial network queries multiple sources to try to answer the above questions and explore Zipongo's business logic.

Nutritional Health Project from Child Weight Management

Zipongo founder and CEO is Jason Langheier, who holds a doctorate in medicine, a master's degree in public health, and has had a continuous entrepreneurial experience before. In 2011, he founded Zipongo to provide food welfare management and nutrition counseling for large insurance employers and health programs, inspired by his experience in setting up a pediatric weight management clinic at the Boston Medical Center.

Jason Langheier not only systematically studied medical science, but during his time he often developed various health systems to improve health behavior.

During his studies at Duke Medical School, Jason Langheier developed a system called Coach K Drive 2 Fitness to promote people's athletic behavior. When a certain goal is achieved, users can get health rewards from local suppliers. The system was then used by Fitness Forward, a non-profit organization that engages volunteers to guide healthy lifestyles for school-age children.

During his studies at Harvard School of Public Health, Jason Langheier earned a master's degree in biostatistics and decision science while working as a researcher at the University of California, San Francisco. Dr. Langheier created a “Children's Game Handbook” to provide collaboration for integrated health in the community.

At the same time, Jason Langheier is the co-founder and CTO of the medical information company Proventys. As a Principal Investigator funded by NCI SBIR, he led the initial development of a personalized chemotherapy decision support system based on the NCCN guidelines and a predictive model of the adverse effects of chemotherapy.

The students of the major nutrition experts at the Harvard School of Public Health discussed the role of Zipngo's nutritional compliance tools in health: "The second pillar of FBM is to enable the oldest new generic drugs, more than two centuries ago. Kradock’s view is that 'making food your medicine and medicine your food', but it’s easier to fill the prescription now, rather than getting clear guidance and support to eat better food.”

Modern clinical guidelines for the treatment of hypertension, high cholesterol, obesity and diabetes require physicians to use dietary improvement as the first line of defense. At the same time, there is evidence that the key treatments for chronic diseases such as food treatment are not only helpful for metabolic syndrome. To alleviate chronic diseases, it also saves a lot of money for the payers of health care – patients, employers, insurance companies and governments.

Use food as a preventive drug to control the cost of a huge chronic disease

Chronic diseases are the main cause of high medical costs, and the biggest beneficiary of reducing expenditures is the employer of employees. According to the Federal Institute for Health Research and Quality, 86% of health care spending in the United States is for patients with one or more chronic conditions. Controlling and preventing chronic diseases among employees can make a significant difference in health care costs.

Zipongo's philosophy is that there is a simple and economical way to achieve cost reduction goals for chronic diseases – food. Food is used as a preventive drug to keep patients healthy.

Unhealthy diets are often the main culprit in many chronic diseases, and a healthy diet helps prevent and treat the most common diseases. Although food cannot completely replace drugs, nutritional health is the basis for a healthy workforce and lower medical costs.

日常饮食控制慢病支出,Zipongo如何做到投入1美元节约6美元的?

Image source: medcitynews

Zipongo is a digital nutrition platform that provides personalized dietary advice to millions of eligible users based on biometrics and food preferences, providing real-time support for food decisions.

Zipongo has opened up users' electronic medical records and health data, making the customization of recipes more personalized, and also providing users with customized health care solutions. After the user enters the data, the personal health file is called up, and the application can create a different and targeted diet plan for each user.

At the heart of the platform is a powerful database of thousands of recipes and smart advice software synchronized in the platform's APP, PC pages and nutrition database. A high level of personalized diet can be provided for each participant. Zipongo works with corporate employers and health management companies to reduce chronic diseases and improve the health of employees and health management program members.

In the United States, Zipongo has more than 150 partner customers, and a simple data image describes Zipongo's role in cost control – “estimate that for every $1 of health products invested, companies can get $6 in cost savings.”

In addition, Zipongo also cooperates with three-party providers such as 23andMe to provide biometrics to detect human physiological indicators such as blood pressure, cholesterol levels and body composition, customize dietary plans based on user's effective data, and propose nutritional recommendations.

Whether at home, at a company, supermarket or restaurant, users can get the healthiest recipes through Zipongo, reducing the likelihood of choosing bad foods based on convenience, cost and other factors.

For service availability, Zipongo contacts leading food service providers such as Compass and Guckenheimer to cut into the meal service in an O2-O-like mode, accessing local stores while pushing healthy meal plans for users, making it easy for users to The platform integrates with the food service provider to obtain a discount on healthy food through a customized shopping list. The platform even links employees to the food delivery service to help simplify the shopping and dining process.

Provide food management chronic disease program, launch FoodScripts module

In the field of chronic diseases, the two most common diseases that are particularly sensitive to changes in diet are diabetes and heart disease. For people with diabetes, staying healthy means keeping blood sugar levels within the normal range. Excessive sugar in the blood can damage the kidneys, eyes and vascular system. Without sugar, they may fall into a diabetic coma.

A number of studies have shown how managing a diet is critical to maintaining healthy blood sugar levels.

An analysis of more than 40 studies on nutritional therapy for diabetic patients found that diet can prevent and treat type 2 diabetes and reverse type 2 diabetes. That is, it is effective to use food as a medicine to improve glycemic control in diabetic patients every day. Nutritional therapy is a new way for patients with pre-diabetes and newly diagnosed diabetes.

日常饮食控制慢病支出,Zipongo如何做到投入1美元节约6美元的?

Source: Food Newbie Management (FBM) "A New Solution to Get the Most out of Your Benefits Dollars White Paper"

In addition, diet is very important for heart disease, so the National Heart, Lung, and Blood Institute has developed a scientific dietary approach to control high blood pressure, known as the "DASH" program. Hypertension is the main cause of heart disease, and the DASH diet is designed to control high blood pressure or supplement it as a drug in a non-pharmacological manner.

The diet emphasizes eating more vegetables, fruits, and low-fat dairy foods, including foods that lower blood pressure, such as potassium, calcium, and magnesium, as well as moderate amounts of whole grains, fish, poultry, and nuts. Many people who rely on high blood pressure medications can reduce their dependence on drugs by following DASH.

A series of studies provided scientific support for Zipongo. Since the launch of the platform in 2014, millions of employees, health plan members, and chronically ill patients have visited their health, cooking, and restaurant modules to help assess and improve nutrition.

Currently, Zipongo is expanding its technology platform to allow health programs and providers to use food to treat chronic conditions through a new solution called FoodScripts. FoodScripts adds specific modules to the Zipngo platform to address issues such as high blood pressure, diabetes, and obesity through a standardized, personalized nutrition program.

Zipongo emphasizes the use of food as a treatment for chronic diseases, not just for healthy people. Initially, Zipongo targeted the B-side corporate customers, providing them with healthy eating management. Later, the company's strategy gradually turned to hospitals and specialized health management service providers.

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